What a month and half its been for wildlife conservation! But it seems things are now starting to calm down giving us all some time to catch our breath, brush ourselves down and reflect on recent events. Since Cecil the Lion’s death the media have had a field day and long shall it last! The more publicity this story gets the larger the audiences conservation will be attracted. It’s a welcome step away from the economy and towards subjects that really matter. However, over the past month, an uncomfortable concern has been growing on how beneficial the media really is, especially in relation to its impacts. This time of calm is a good opportunity to revisit the case of Cecil, look back over the medias role and perhaps reinvigorate the hunting argument.