Today, travel assistants will guide you through countries to the ‘not to be missed’ destinations. You will be guaranteed a bed for the night and reassured that previous visitors have enjoyed their stay with no nasty surprises. All can easily be booked in advance along with accommodation, so people often plan their route even before arriving.
Travel has become easier, safer and less stressful but, to what expense? Perhaps we have lost one of the most exciting elements of travel, ‘chance’ and with it, the sense of discovery, stepping into the unknown with unexpected encounters. Continue reading
Tourists are now searching for something a little different in their holidays and marketers have been cashing in on the demand. Words like ‘authentic’ are now being spread across many holiday itineraries like its tomato ketchup; itineraries cannot do without it but tourists are noticing things still taste as bland as ever. The general multinational holiday providers such as First Choice haven’t been able to keep up with the demand and tourists are beginning to look elsewhere. This change is opening up huge opportunities for smaller, more specialised travel companies such as the ones offered by Responsible Travel.
As tourists start to branch into new possibilities the larger, more general operators need to be reactive and anticipate the trends. It is still the case that Disney Land, Benidorm, cruises and the all inclusive holidays make up the largest chunk of tourism revenue. But amazingly, responsible tourism is forcing its way in and popping up in places you would least expect.