Aligning with peoples emotions will develop trust & loyalty, securing the survival of the fittest green business.
Multiple times we’re disappointed in Governments effectiveness to fight climate change. We will never know if climate change promises are fulfilled unless we can hold them accountable. Continue reading
93% of corals have been impacted by abnormally warm waters. Coral bleaching has spread around the globe, devastating reef mortality and resulting in a sense of urgency amongst some tourists. A feeling of ‘I have to get there before its too late!’ is sweeping across many travellers. This has created a form of tourism that I have come to loathe the most, ‘last-chance Tourism’. It suggests a feeling of hopelessness, that we are too late and nothing can be done. Conservation soon gets replaced by an acceptance of demise and we extract as much as we can before it disappears. This needs to change and fast!
Have you started to think about your winter holidays yet, a short break skiing or snowboarding perhaps? But have you stopped to consider what these holidays would be like without snow? Pretty dull I would have thought… As the world warms up these holidays could become just a distant memory, but do you believe it’s going to happen in your lifetime? Honestly, I think we are going to come face to face with our impacts sooner than most think as North America ski industry melts before our eyes and the Maldives begins to sink. It seems we are disconnected from our holidays and the effects it is having elsewhere in the world. Continue reading