In a rather timely manner, after my previous post, I read an article about some revelations in emissions caused by the airline industry. I won’t lie, I am silently smug because it supports my argument that the airline industry can do more to improve its efficiency. The International Council on Clean Transport, who are behind the VW emissions scandal, released a report that suggested there was a 51% difference in fuel efficiency between the most pollutant and cleanest airline.
Have you started to think about your winter holidays yet, a short break skiing or snowboarding perhaps? But have you stopped to consider what these holidays would be like without snow? Pretty dull I would have thought… As the world warms up these holidays could become just a distant memory, but do you believe it’s going to happen in your lifetime? Honestly, I think we are going to come face to face with our impacts sooner than most think as North America ski industry melts before our eyes and the Maldives begins to sink. It seems we are disconnected from our holidays and the effects it is having elsewhere in the world. Continue reading
I am still unsure whether holiday companies have grasped the idea that responsible tourism is essential if they are going to keep their heads above the water. Profitability is always the best way to convince holiday companies that responsible tourism is a sensible addition to their products. For example, it provides a competitive advantage and is making its way into holiday itineraries. However, responsible tourism isn’t essential for business but rather an additional cost or a bit of a pain (so much so that many pay other companies to increase their responsible tourism credentials through tokenistic schemes like carbon offsetting) and it is also a lot of extra work for little return. So how do we make responsible travel indispensable?
I was a little stunned when I read the Guardians most recent article on ‘Insetting’. This is apparently a new incredible approach to ethical business. But reading a little deeper, it does comes across as perhaps just another buzz word that PR managers can use to overcome their green washing accusations. Continue reading