Aligning with peoples emotions will develop trust & loyalty, securing the survival of the fittest green business.
Multiple times we’re disappointed in Governments effectiveness to fight climate change. We will never know if climate change promises are fulfilled unless we can hold them accountable.
Companies are forming to unify consumer’s voice, making a stand for their values. Lead by the European Corporate Leaders Group (CLG Europe), a movement has started. A fight to make sure decarbonisation and sustainability are at the core of the coronavirus recovery strategy. An opportunity for governments to provide stimulus packages with sustainability demands attached.
This fight is not a result of just climate change science, but consumer pressure. CLG Europes customers are demanding they do the right thing. This is reactive. To continue to do business with people who value a fight against climate change.