Sustainability’s Competitive Advantage

Peoples ethical spending has always been of great interest. After meeting a particular customer I wondered if sustainability was finally becoming part of consumerism… Could it be possible that people are beginning to think of ethics first? This was being considered because the customers very first question was;

‘I am looking for a responsible holiday where I can make a positive impact on Namibia, how does Responsible Travel’s holidays provide this?‘.

Sustainability and social consciousness has suddenly been given a competitive advantage. So perhaps it is time for businesses to move fluffy, tokenism charity work into real business practices?

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Fossil Fuels, ‘We Don’t Need You!’

Building a society without fossil fuels is possible. We need to shake of the myth that it cannot be done. The belief that a country needs to choose between nature and development is complete rubbish. This TED Talk explains all.

Costa Rica, although relatively special due to its volcanic activity, produces nearly 100% of its energy from renewable’s. However, Austria and Germany have taken huge leaps without a volcano insight.

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The Responsible Tourist; What Do They Look For?

Many may say ethics, social consciousness or perhaps supporting the local population economically. But really the bottom line is EXPERIENCE. Working in responsible tourism I do occasionally get asked about the political, social and economic benefits of the holiday but this always comes second. So what does a responsible tourist look for when making their final decisions? What are the most common questions? Here’s a few of my regulars…

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Last Chance Tourism; Go Before it’s too late!

93% of corals have been impacted by abnormally warm waters. Coral bleaching has spread around the globe devastating reef mortality resulting in a sense of urgency amongst some tourists. A feeling of ‘I have to get there before its too late!’ is sweeping across many tourists. This has created a form of tourism that I have come to loath the most, ‘last-chance Tourism’. It suggests a feeling of hopelessness, that we are too late and nothing can be done. Conservation soon gets replaced by an acceptance of demise and we extract as much as we can before it disappears. This needs to change and fast!

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Tiger Temple; whos to blame?

The warning signs have been around for a very long time. Responsible Travel have been campaigning for its closure for years, Born Free and other NGO’s have been screaming out to people to stop going. There are even films on YouTube showing tigers being hit so what went wrong, why did it stay open for so long? Why are we all surprised that 40 dead cubs were found in the freezer when the National Geographic linked it to a black market trade? Continue reading

FCO, Where can we go on Holiday now?

The English traveler often falls back on the English Foreign Travel Advice (FCO) for… well holiday advice. But the FCO world is a scary place, everywhere is either horrible, diseased, full of terrorists, robbers, protesters, guns, drugs… you get the idea. It has become the ‘google self diagnosis’ for holidays; if you start googling the symptoms of your illness you will soon find you have cancer rather than a simple cold! The point is, if you look for trouble, you will find it and ABTA/ATOLS fear mongering hasn’t helped. Bonding schemes have actually created insecurities rather than security and a trust issue amongst customers. Furthermore, due to the media, outbreaks like Ebola not only hurt the epicentre but also the surrounding countries, although a serious concern the Zika virus is starting to echo this effect.

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